With the abundance of data and information in the world, people are now keen on self-growth, acquiring knowledge and increasing productivity. Most of them are already setting and breaking exceptional records in their respective niches. Often, most of the media outlets miss the real theme of the era- the positive news, the accomplishments and innovations of individuals and companies in diverse fields
Impactful And Unbiased Journalism
Lately, journalism had started to become a biased branding tool for influencing individuals and sections of society. Mass media seemed to drift away from the very idea of its creation – communication. With many torchbearers in the industry leaning towards one party or the other, the media that was once synonymous with information dissemination, most of it has reduced to just political analogies, hate-mongering prime times and exhaustive analysis of videos viral online. This motivated us to venture into journalism and start our own news network that is free from any bias, affiliation, gain or motive. The fuel to our passion is empowering meaningful and powerful journalism.
Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between the brands and the influencers